The Social Media Manager will lead the proactive and reactive strategy and execution of our digital presence and social media presence and engagement for all of the corporate brands and services with the goal of protecting and building our corporate reputation. This position reports to the Vice President for Business Development & Technology and will collaborate and work with the editorial, marketing, advertising and circulation departments on their respective strategies and needs.
Create a social media strategy for all brands to maximize audience and drive web traffic.
Create timely and engaging photo, written and video content with a voice unique to each brand.
Serve as a community manager, develop engaging content, moderate daily posts, develop and implement promotions and giveaways.
Understand post frequency, targeting, engagement from the perspective of a media company.
An understanding or willingness to learn the higher education, business, and healthcare markets.
Statistically analyze posts to quantify success and failure of various strategies.
Communicate social strategy with all members of the editorial teams.
Work with other teams within the company to execute sales programs.
Create an ongoing archive of existing evergreen content.
Work with partners to extend social reach.
Keep the brands current with social media trends and tools.
Stay on top of changes and trends to the social media platforms, giving consistent feedback to the respective teams.
Develop strategies to increase social engagement through paid programs.
Manage paid social reach initiatives.
Collaborate with the circulation department to implement and test promotions to drive magazine subscriptions.